BT Sport has won the rights to a further 20 Premier League football matches in the UK, taking the total to 52, for three years from the start of the 2019/20 season. These games add to the 32 Saturday matches which BT Sport won earlier this year.
For the first time, the company will show multiple mid-week Premier League matches on the same evening, something that BT Sport has proven a success on UEFA Champions League and UEFA Europa League nights.
Today’s announcement also confirms that the firm has won the rights for the same 52 Premier League games in the Republic of Ireland.
Andy Haworth, managing director for content and strategy for BT’s Consumer division said: “We’re delighted to be able to offer our customers even more Premier League matches and to create exciting mid-week nights of top flight Premier League football action.”
The firm has remained financially disciplined during this process and remains in a strong position to make a return on investment through subscription, wholesale, commercial and advertising revenues. The company also seeks to take advantage of its integration with EE, which has more than doubled BT Sports’ reach.
BT recently agreed a multi-year deal to offer Sky’s NOW TV service, which includes Sky Sports, from early 2019.
Haworth added: “The fantastic sport our customers can view continues to grow. Today’s Premier League announcement, and the recent deal with NOW TV, means BT TV customers will have access to all of the best exclusively live sporting action in the UK. We look forward to continuing as a partner of the Premier League and showcasing the most exciting league in the world.”
The Premier League is a big part of the BT Sport live sport line-up, which includes the UEFA Champions League and UEFA Europa League, the Emirates FA Cup, MotoGP, boxing, Premiership Rugby and European Rugby Champions Cup. Audience figures continue to grow on BT Sport, with average viewing up 17% at the end of this football season plus a BT Sport record breaking 8.5 million people watched the UEFA Champions League Final this year across TV and digital platforms.
Premier League Executive Chairman Richard Scudamore said, “BT Sport is an excellent partner for the Premier League and has an established track record of showcasing the League and the clubs with innovative and engaging content. We are very pleased they will continue to broadcast the competition in the UK and Ireland.”
BT has made top tier sport far more affordable in the UK in recent years. BT TV customers can access all of the action on BT Sport from just £6.00 a month. The channels are available via BT TV, the BT Sport App, to EE customers, on the Sky platform and to Virgin Media customers.
Bruce Cuthbert, director commercial customers, BT Sport, said he was delighted to offer pubs and clubs even more Premier League matches and create exciting mid-week nights of top flight football.
“The fantastic sport on offer continues to grow,” said Cuthbert. “Today’s Premier League announcement, means BT Sport pubs will be able to show all of the best exclusively live sporting action in the UK from next year. We look forward to continuing as a partner of the Premier League and showcasing the most exciting league in the world.”