Blackpool Pleasure Beach has launched its new £16.25m ICON ride, the UK’s first ever double-launch rollercoaster.
The amusement park opened the new attraction – the biggest investment in its 122-year history – to the public last Friday, in time for the bank holiday weekend.
The 80-second ride has acceleration equivalent to a Formula 1 racing car, going from zero to over 50mph in 2.25 seconds.
Amanda Thompson OBE, Blackpool Pleasure Beach managing director, said that the addition of ICON would help keep visitors returning to the resort.
She commented: “We have to keep investing in our resort because everyone comes back to Blackpool time and time again.
It is a simply stunning ride and I’m delighted with the look and feel of style of it. We have created a totally unique experience confirming our continued commitment to make Black- pool Pleasure Beach one of the world’s greatest amusement parks.”