Boylesports aim to compete against FOBT-reliant UK bookies

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Following last year’s departure of founder John Boyle, the new CEO of Irish bookmaker Boylesports is ambitious to make his mark and launch the company’s first retail shop on UK soil.

Indeed, Conor Gray, both Boyle’s son-in-law and successor, is assessing the market for an opportune time to enter, with the company previously failing to secure the 370 shops that fell outside of the Ladbrokes-Coral merger.
“We’ve been trying to get into the UK on a number of occasions. We’ve spoken enough about it, that’s for sure,” explained Gray. “It is still an ambition because our data, our history will tell you if you have a retail presence, it will help your digital business. And vice versa.
“So we have an ambition to be in the UK, as long as the commercial business model stacks up.”
The result of the Triennial Review will impact the company’s decision, although a stake reduction on FOBTs won’t affect the Boylesports business model, which currently operates successfully across Ireland without the machines.
“The benefit for us as a company is we have never relied on FOBTs. In Ireland, it’s all about customer service,” Gray concluded.

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