SG Gaming and Mecca team-up for Luda venture

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Joining forces with Mecca to equip the operator’s new high-street venture, SG Gaming has installed T8, Riviera, and Rainbow Riches Community Cash 3-player terminals into Luda venues across the UK.

SG Gaming has partnered with Mecca Bingo to supply its terminals to the operator’s new Luda venues, which combine arcade and bingo in a high-street café environment.

The London-based manufacturer has installed T8 terminals, the state-of-the-art Riviera and the Rainbow Riches Community Cash 3-player terminal in Luda’s Walsall, Weston-Super-Mare and Leeds venues, working closely with Mecca Bingo to provide staff training and a joint promotional plan which optimises the capabilities of the server-based gaming platform.

“We’re delighted to be extending our partnership with Mecca and supporting their innovative new Luda venues,” said Phil Horne, CEO of SG Gaming.

“This is an incredibly exciting high street proposition, and we have worked closely with them to provide what we feel to be the most complementary gaming mix from our terminal range and content library.

“We have specifically selected the Riviera terminal due to its impressive performance to date, and we feel that by providing the T8 alongside it, we can offer Luda players not only a varied range of terminals, but also a mixed content proposition on both terminal types, such as the popular Rainbow Riches series.

“We very much look forward to developing this partnership and continuing to support Mecca in this exciting new venture.”

All terminals come complete with a range of engaging content developed under the Barcrest, Bally, and WMS gaming brands,and T8 terminals also feature multiplayer community game options.

“With the growth in popularity of online gaming, land-based gaming has to find innovative ways to encourage customers to take advantage of its offerings and remain competitive,” said Alan Morgan, managing director of Luda.

“Building on our existing partnership with SG Gaming through the launch of our exciting new Luda venture has been a great way for us to realise this, enabling our customers to enjoy state-of-the-art terminals and popular content in a new,convenient high-street concept.”

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