New Ameco plans to aid Mumbles Pier restoration and boost footfall

Coinslot - Mumbles Pier Fidget Spinner ameco
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Proposed holiday accommodation would make up for shortfall and bring more tourists to the Welsh seaside resort, Ameco’s John Bollom said.


The owner of Mumbles Pier has submitted plans that it hopes will enable it to complete the restoration of the Grade II-listed attraction.

Ameco believes that if given the green light, its scheme to build holiday rental accommodation on the pier’s foreshore would bring more tourism business to the wider region.

John Bollom, Ameco chairman, said that the holiday lets would also bring more footfall for the facilities at the pier, like its amusement arcade.

He told Coinslot: “That’s why it’s had a lot of support in the area, because it brings more custom – not just to us, for the village of Mumbles and the Gower itself.

“There is quite a big shortage of rental accommodation down here.”

Ameco had secured outline planning consent for the development five years ago, but fresh approval is required as its new plans – which would see a block of 26 one, two, and three bedroom holiday apartments built on the foreshore and a mixed-use building on the headland – have made a few alterations.

If approved, the flats would now have pitched roofs, while the headland building would be five storeys instead of six and would not need a cliff-top access.

Bollom said that if the holiday apartments in the first block were as successful as hoped, Ameco would probably convert the second to holiday lets as well.

“It is better for us to have holiday accommodation than it is residential. Residential tends to sterilise a little bit, as they don’t want holidaymakers around them,” he explained.

Swansea Council planning officers have recommended that Ameco’s current application is approved, subject to some amendments and the re-imposition of the previous planning conditions.

Bollom was quietly confident that approval is forthcoming: “We don’t like to count our chickens before anything is done, but it should just be a matter of form that, with that officers’ recommendation, the revised plans are approved.”

Ameco hopes to begin the pier restoration this summer. Once complete, an extended seawall will be built along the foreshore, topped by a walkway.

A planning report being present to the committee this week said: “As such there were concerns that the development would have unacceptable levels of adverse landscape and visual impacts on the (Gower) Area of Outstanding Natural Beauty and iconic landscape of Mumbles Head.”

Although it said there had also been concerns about a lack of available information to assess the impact of the planned development at night-time, the report stated that, overall, the evidence provided by Ameco “broadly accords with best practice” in relation to the effect it would have.

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