Ladbrokes to enter the AGC market

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Ladbrokes Coral may adapt its high-street strategy, leading to the conversion a number of its retail premises from betting shops (LBOs) to adult gaming centres (AGCs).

 

On 19 December 2017, the bookmaker submitted a planning application to Nuneaton and Bedworth Borough Council to change the usage of its town centre LBO to an AGC, with Ladbrokes stating the company is “continually looking for ways to better utilises” its estate.

The application has been recommended for approval by the council.

“Betting shops are the bread and butter of our high street offering,” said a spokesperson for the firm.

“As with any business, we are continually looking for ways to better utilise our estate, including a limited trial of reopening empty shops to improve our customer offer.”

Currently, the Gambling Commission lists Ladbrokes application for an AGC licence as pending. Should the firm convert the Nuneaton betting shop, the FTSE listed operator would become the first major UK bookmaker to have both an LBO and AGC presence.


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