If bringing its largest ever stand to the industry’s most important trade event, ICE, wasn’t proof enough of the positivity at NOVOMATIC, the company has announced that it is expecting to report a record year of revenues in 2017.
Speaking during a press conference at the London expo, CEO Harald Neumann said: “We had revenues of E2.56bn, up from E2.3bn last year – an increase of around ten percent. The most important event of the year, however, was the completion of the acquisition of 53 percent of Ainsworth Game Technology.
“Both companies will continue as they are in the near future but in the future we will develop a single technical platform.”
Focusing on the British market, Zane Mersich, CEO NOVOMATIC UK, echoed the group’s overall positivity: “Revenues in the UK now exceed £300m,which means we are certainly heading in the right direction, but I believe there is still a lot to do.
“Our arcade business has done incredibly well, last year was the first full year of us owning the Talarius business and we now have 240 locations and almost 18,000 employees in the business, and that has also proven to be growing by six-to-seven percent,” he said.
“We are very happy with our progress in gaming arcades in the UK and as promised we will be launching our Admiral Casino brand which we will utilise as an additional mechanism to drive traffic to the brand in both the land based and online sense.”
Commenting on the rapidly-evolving pub sector, Mersich expects the market to undergo an almost total transition to digital units within the next three to four years, of which NOVOMATIC will be on the forefront of.
“The pub sector in the UK is also undergoing some fairly dramatic changes,as many of you will know there is now a very strong transition from analogue products to digital products.At present we have around 2,500 networked machines out in the UK pub sector, and they have for the first time become our best performing machines,” he said.
In terms of overall group financials, it is reported that, according to preliminary data, NOVOMATIC is expecting total turnover from its three holding companies to total E4.8bn in the full-year 2017.
“With this trade show appearance, which was again the largest, NOVOMATIC continues to prove that as a full-service provider, we are among the world’s leading gaming technology groups,” finished Neumann.