Sega reports successful IAAPA, takes home award

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Sega Amusements has reported a successful IAAPA show and won an award for its Daytona Champion USA.


The product won the Prestigious Brass Ring Award for Best New Product in the Arcade & Video Games Category.

CEO Paul Williams said: “We are delighted by the award and humbled by the industry’s recognition for our innovation and the quality of entertainment delivered by Daytona.”

For the first time, Daytona debuted at the show with new overhead multi-coloured lights.

Sega games Hoopla, Pirate Falls and Maze Escape were “instant hits” at the show, the company said in a statement.

General manager Justin Burke concluded: “From all of us at Sega thank you for visiting our booths at IAAPA. It’s a big show so we appreciate you making the time to come and see us.”

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