Staycation surge to continue says new research

Coinslot Staycation
Share this article

A new study has shown that going to amusement arcades is the favourite thing to do at the seaside for almost one in four UK adults on staycation.


The survey, conducted by research firm OnePoll on behalf of car manufacturer MINI, also found that domestic tourism continues to rise, with nearly half of all Brits more likely to goon a spontaneous break in their home country than we have been in the past decade.

Even more encouraging for the seaside sector, it revealed that 83 percent of respondents would like to make more effort to visit iconic views and locations – including those on the coast – within the UK.

Further findings from OnePoll reveal just under half of Brits (48 percent) prefer a staycation over overseas travel, as they feel the UK has so much to offer.

In particular, nearly three in five of us (57 percent) state that views and scenery is the reason given for visiting the coast, while 43 percent find holidays at home far less stressful than going abroad and 37 percent say a key benefit is being able to drive to their preferred UK holiday spot.

One in five said that the cur-rent pound to euro exchange rate played a part in their decision to choose a staycation over a holiday abroad.

This bodes well for the future of domestic tourism, as last week financial services firm Morgan Stanley said that the euro will be worth more than Britain’s currency by the end of the first quarter of 2018.

According to Visit England,Brits took 44.7m domestic holidays in England (trips of at least one night) in 2016, up 2 percent on 2015 and the strongest performance since 2013.

From January to April this year (2017) the research shows Brits also took a record 11.4m holiday trips in England.

Share this article