GalaBingo.com has strengthened its relationship with Channel 5, after becoming the new broadcast sponsor of Aussie soaps, Neighbours and Home & Away in a deal brokered by Sky Media and 7 Stars.
GalaBingo claims the new agreement, which expands on the current deal with the British commercial television network, will further extend the brand’s visibility as well as heightening its messaging amongst its key audience.
As the official sponsor of Neighbours and Home & Away, GalaBingo.com idents will run before, during and after the shows, as well as branding on Channel5.com. The Neighbors sponsorship will see GalaBingo appear on daytime and primetime TV every weekday until October 31st, whereas its Home & Away deal will run until the end of 2017.
Developed by Newcastle-based creative agency, Cravens, the adverts will see the brand emphasise its Play Happy creative, with a distinct Aussie twist and Australian voiceover.
Angus Nisbet, Brand Director GalaBingo.com, said: “We are very excited to announce our latest sponsorship deal with Channel 5, Neighbours and Home & Away. These shows are practically UK institutions, and we love following the trials and tribulations of the characters in Summer Bay and Ramsey Street, and we know our customers do, too.
“By aligning our brand with specific TV programmes, we’re able to give GalaBingo.com a significant level of awareness, connecting with our existing audience, as well as reaching new customers.”
David Shore, Head of Business Development, Sky Media, said: “Sky Media has a track record of handling Channel 5’s TV ad sales inventory and we’re pleased to be able to unite GalaBingo.com with a channel that fits its target audience.”
Alongside its new TV sponsorship, GalaBingo.com is also the exclusive gaming partner of ITV soaps Coronation Street and Emmerdale (a partnership which began back in 2014), as well as the hit ITV quiz show, The Chase.