Project managing director, Tony Boulton has confirmed the company will develop a range of ticket video fruits to market following the success of Crazy Chicken.
Following the huge success of Crazy Chicken, which represented its first foray into the broadly based redemption genre, Project has committed to a development programme which will see the game’s creator bring a collection of what it is describing as ‘ticket video fruits’ to market over the ensuing 12-months.
“When we decided to invest in the development of a high energy ticket redemption format which utilised video and 3D animation, we had nothing to really benchmark it against”
Project managing director, Tony Boulton confirmed the performance of Crazy Chicken at both inland and coastal FECs came out of the blue.
“When we decided to invest in the development of a high energy ticket redemption format which utilised video and 3D animation, we had nothing to really benchmark it against,” he said. “The very positive response we received when we launched at EAG was a sign the market was looking for a more contemporary take on family redemption and what had started as something quite speculative progressed from there. We’ve had great support from our distributors, RLMS and Crown and the market has backed us with an order book far ahead of what we originally envisaged.”
He continued: “When entering new sectors it’s important that you play to your strengths and the decision to bring video and 3D animation to the redemption genre certainly suits our skill set. Crazy Chicken, which we are also now producing for a number of export markets, has demonstrated there is strong demand for video based redemption to complement and enhance an operator’s more traditional mechanical offering. It is very important that product genres continue to evolve in order to keep up with technology, trends and behaviour.”