The Gambling Commission has unveiled a new enforcement strategy to tackle operators perceived to be in breach of regulations, following on from a consultation on the issue.
Under the new policy, operators found to be non-compliant over issues are to be faced with higher penalties and a greater chance to be put up for licence review.
Key points in the new move include; changes to the Commission’s statement on financial penalties including introducing higher ones for breaches where failings appear systemic and repeated, putting all regulatory tools including licence review (both of the operator and personal management licences) on an equal footing, and using time-limited discounts to create better incentives for early settlement.
Gambling Commission chief executive Sarah Harrison said: “We will use the full range of enforcement powers to ensure operators put customers first and raise standards.
“The industry can be assured that we will use our powers in a targeted way, and consumers and the public can be assured we will take robust and effective action when gambling companies don’t meet their obligations.”
The new strategy comes days after the competition watchdog announced it is to take enforcement action against online gambling companies suspected of breaking consumer law.
The Competition and Markets Authority said it was taking the action because they believed customers were not getting the deal they expected from sign-up promotions, and some operators were “unfairly holding on to people’s money”.