The Rank Group has introduced a brand new concept to the bingo experience, Luda, which the company believe showcases the future of convenience gaming.
Rank, the owner of Grosvenor Casinos and Mecca Bingo clubs, has confirmed the launch of a new brand concept, Luda.
The company states that the new gaming format embraces bingo’s social and community context and places it in a more accessible and contemporary environment.
Rank highlights how Luda will bring a new customer offer and format to the gaming industry, reflecting the needs and demands of today’s busy consumer lifestyles.
The high street bingo and slots concept showcases the future of convenience bingo, blending the hospitality of a coffee shop with the world of gaming with the company stating that it will offer a relaxed, welcoming environment that everyone can enjoy with a range of the latest bingo and slots games plus an inviting food and beverage offering.
Commenting on the new brand launch, Alan Morgan, Managing Director of Luda said: “We’re confident that the new Luda brand will appeal to a wide range of consumers, from groups of friends on a night out looking for a fun time or those seeking to take time out to re-charge their batteries.
“Luda offers a sociable place to meet, play, try new games, have a bite to eat and relax. Our aim is to develop the concept and create a chain of venues across the UK.”
Rank is looking to open its first Luda clubs in Walsall, Leeds and Weston-Super-Mare in 2017.