Alton Towers Resort treat for junior patient group

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Young cancer patients and their families enjoyed a free day out at Alton Towers Resort on behalf of leading children’s charity Merlins Wand. Staffordshire theme park Alton Towers Resort teamed up with the children’s cancer unit at the University Hospital of North Midlands NHS Trust to provide around 40 children and their families with a free visit to the popular venue earlier in the month.

“We are delighted to be able to offer this to the children and their families. It gives them the opportunity to enjoy a fun-filled and magical day away from the stresses of everyday life,” commented Karen Johnson, corporate sales manager at Alton Towers Resort, who helped organise the event. “They have been able to enjoy anything the theme park has to offer, from the excitement of CBeebies Land to an underwater discovery at our Sharkbait Reef by Sealife attraction.”

Their experience included free lunch and refreshments in a private hospitality area dedicated to the group, as well as a souvenir photo for them to take home.

Each year, the children’s cancer ward at the University Hospital of North Midlands supports hundreds of children and their families with treatment, support and guidance.

The visit is the latest in a range of initiatives Alton Towers Resort has delivered in collaboration with the hospital including mobile play units for patients and a state-of- the art playroom, which was supported by Merlin’s Magic Wand. The worldwide charity arranges magical days out for unwell, disabled and disadvantaged children at Merlin Entertainments attractions. The charity has helped more than 377,981 children and their families over the years.

“It’s always a special day for the children to be able to have such a magical day out. These are some of the most deserving children we care for and I’m delighted so many of them got to go,” said Janet Hagan, matron for child health at the participating hospital. “Our staff always look forward to listening to the children describe the day when they next come to the hospital.”


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