Gala Bingo, the UK’s largest bingo operator, has vowed to raise £250,000 in six months for Variety, the Children’s Charity with the launch of its newest game.
As an affirmation of the good work done by both Gala Bingo, and the wider Bingo Association, the operator has pledged to raise £250,000 for Variety, the Children’s Charity with the launch of a new in-hall game.
The occasion was marked with a special event, held on 29 May, at which celebrity Bobby Davro called the numbers. The money that the company is aiming to raise is in addition to the £500,000 already done so by the Bingo Association, of which Gala is a member of. These substantial fundraising efforts and events will go towards a pledge made by the association to raise a staggering one million pounds by the end of 2017. The new bingo game is played
in-house in all of Gala’s 129 clubs, meaning that there will be a guaranteed winner at every premises nationwide. In addition to this incentive for play, the game features the ability for customers to double their prize money if they manage to call a special number.
With a percentage of each ticket going towards to the charity, the overall money raised will be used to buy sunshine coaches, both powered and sports wheelchairs, and additionally allocated to fund a number of memorable days and outings for disabled and disadvantaged children across the UK.
Colleen Ettridge, head of fundraising at Variety, the Children’s Charity:
“We have been overwhelmed by the generosity of the Bingo Association and its customers and would like to say a huge thank you to Gala Bingo for launching this game to bring in even more funds. Since 1962, Variety has donated
over 5,400 Sunshine Coaches to schools across the UK so we can give disabled and disadvantaged children and young people the opportunity to get so much more out of life.”
Simon Shaw, chief retail officer at Gala Bingo:
“Gala Bingo pride themselves on giving back to the community. By working with Variety, the Children’s Charity it has allowed us to do just that. I would like to thank the continued support and generosity of our staff and our customers who are going to help us reach our target.”
Miles Baron, chief executive of the Bingo Association:
“We are delighted that Gala Bingo has launched this exciting Charity game in aid of Variety, the Children’s Charity. As a trade association, it is fantastic news when your biggest member gets behind an industry initiative in the way that Gala Bingo has. With Gala’s support, the Bingo Association will definitely reach its target of £1m in four years.”