Marketplace showing increased interest in branding with BLE

Coinslot - BLE branding
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After seeing its biggest ever turnout last year, the 19th edition of BLE (Brand Licensing Europe) is hoping to top its own success for 2017.


Gaming giants Bandai Namco Entertainment Europe and SEGA Europe are set to attend the BLE event, taking place at the Olympia, London on 10-12 October.

Brand Licensing Europe is aimed at companies looking to showcase their brand, spot the latest trends and build connections within the licensing and coin-operations industry.

The three-day show is billed as the “definitive event for the licensing industry in Europe,” with more than 7,500 retailers, licensees and sales professionals from 76 countries representing all product categories.

A total of 186 exhibitors are already signed up to attend.

“We’re delighted to welcome all 22 new exhibitors to BLE 2017, especially as they represent such a wide spectrum of industry, from pre-school to visitor attractions and from top flight sporting brands, to globally known TV production companies,” said Anna Knight, Brand Licensing Europe’s brand director.

The organisers reported that 67 percent of last year’s visitors were directly responsible for signing licensing deals.

The event will also feature networking opportunities and seminars that highlight success stories and introduce licensing to those new to the practice.

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