Weston-super-Mare: A grand tale of two piers

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Weston-super-Mare’s Grand Pier has launched the trial of a new pricing deal as its neighbour to the north, Birnbeck Pier, sails towards a brighter future.


The Grand Pier’s allinclusive family deal, which includes unlimited ride wristbands and meals for two children and two adults for less than £60, is hoped to prove popular and pave the way for additional pricing strategies.

“The Mega Deal is something new we are doing as a trial to see if customers would prefer the convenience and the savings that they can enjoy by booking a package online before they visit,” said Michelle Michael, co-owner of the Grand Pier. “If this trial proves popular we will look to develop other options in the future.”

Meanwhile, further up the coast, ‘a major step forward’ for classic Weston-super-Mare pier Birnbeck, as North Somerset Council has agreed to support The Birnbeck Regeneration Trust’s efforts to save the decaying structure, which was closed in 1994 owing to storm damage.

The charity has been working since 2004 to restore the pier, but previously struggled to gain support from the council and Birnbeck private owner CNM Estates, who will now provide the Trust with the 99-year lease required by Historic England and the Heritage Lottery Fund to get the £16.2 mn worth of funding it needs for restoration.

The council stated that the redevelopment of Birnbeck is ‘paramount’ to the overall regeneration of Weston and would create a ‘much-needed attraction in that end of town’.

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