Visitors put off by high parking fees over bank holiday

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Seaside operators may have been impacted by rocketing parking charges over the bank holiday weekend.


Research into parking rates for popular British coastal destinations has found that regular daily prices could have increased by as much as five times over the long weekend.

The fear for operators is that, with more money spent on parking fees, the less visitors will have in their pocket for amusements and the less time they will spend in entertainment centres.

The research revealed that drivers could be charged as much as £24 more for a day’s parking if they choose to just turn up on the day. In the most extreme case, drivers heading to Brighton could be charged up to £30 to park from 9am-5pm.

Anne Martin, managing director of Brighton Pier, said: “We remain concerned about rising parking fees as it tends to force visitors to shorten their stay. “There has to be a balance between the need to raise revenue from parking to support services and the need to encourage longer visits,” she added.

Similarly, Michael Cole manager of Joyland in Great Yarmouth said: “It’s not cheap to park in Great Yarmouth. It’s always been a bone of contention with us. “We’ve got a car park on the seafront that’s close to seven or eight pounds to park. And that’s absurd.

“High charges affect not just Joyland but every business on the seafront. People aren’t going to want to park, and there will be less business and less opportunity to invest.”


Great Yarmouth plans winter parking fees

Under controversial proposals, parking charges would be demanded all year on Great Yarmouth’s seafront by the Norfolk Parking Partnership, despite protests from Great Yarmouth Borough Council and tourism bosses.

Currently, charges occur up until 1 November. Joyland manager Michael Cole expressed fears it could perpetuate the town’s seasonal economy.

“It’ll have a detrimental effect, particularly on weekends when people come down here for a day trip,” he said. “What usually happens is, when you go somewhere in the winter and the parking is free, you’ll probably go back there. So if there’s suddenly a charge imposed, people won’t want to come back.

“Obviously we don’t get a lot of people come down here in the winter anyway, so if they start charging in the winter, that’s going to have a huge impact on our business,” he added.

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