Boulton joins Gamestec Playnation as commercial director

Coinslot - Phil Boulton Gamestec Playnation
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Gamestec Playnation, part of the Novomatic UK group of companies, has appointed Phil Boulton as its new commercial director.


Effective from 1 June, Boulton will replace current commercial director Rod Hyde who has decided to leave the company to pursue other interests.

A seasoned industry professional, Boulton is currently group projects director with Novomatic UK, and prior to that he was managing director of RLMS Sales.

As such, Boulton brings extensive experience to his new role where he will have responsibility for product and merchandise procurement, asset utilisation and product management across both Gamestec and Playnation.

Gamestec Playnation managing director Peter Davies noted: “We’re delighted to welcome Phil on board. He commands a detailed and in-depth knowledge of the business at all levels which will allow him to transition smoothly and quickly. I’d also like to take this opportunity to thank Rod publicly for all his support, assistance and hard work. He has played an integral part in building Playnation and I wish him well with his next move.”

Commenting on his appointment, Boulton stated: “I’m genuinely excited to be joining Gamestec Playnation, especially during such an exciting period of positive change for the company. While I’ve enjoyed the variety and many opportunities to learn more about the business working in group projects, I’m looking forward to getting back into the cut and thrust of a more commercially focused role.”

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