A campaign to boost tourism for Clacton will hit national TV screens for the third year running after ITV agreed to screen a promotional video called Love Clacton.
In addition to TV, the effort will also be promoted over social media in a move which will cost tens of thousands to promote and is being backed Tendring Council, Clacton Pier and Clacton Pavilion.
“There is real momentum gathering in Clacton’s tourism offer at the moment and we must continue to build on that if we’re to thrive,” said Billy Peak of Clacton Pavilion.
“We’ve found this to be a really profitable partnership with Clacton Pier and the council, and were happy to sign up again this season,” he added.
According to the latest annual economic impact figures for Tendring, spending on tourism has risen from £353,637m per year to £364,608m per year.
Similar strategies have been adopted by Blackpool, which this year is doing a campaign for the fourth successive year.
The move could inspire other coastal towns to launch advertising campaigns particularly with the recent rise in staycations.