When redemption meets Virtual Reality at pioneering new arcade

Coinslot - VR Arcade Virtual Reality Redemption arcade
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Malaysian casino giant Genting will be combining traditional and futuristic arcade sensibilities in their brand new UK bound FEC gaming concept. So what should we expect when Birmingham enters the Vortex.


A new family-friendly gaming arcade is set to be the latest attraction at the Resorts World Birmingham Complex.

Asian casino giant Genting Solihull Ltd, which owns the £150m venue, will be developing the ‘Vortex Gaming’ site, which will focus on experiential gaming, such as virtual reality, alongside traditional arcade gaming. The first known site of this kind in the UK, it will also be the very first time certain titles and equipment will be available to British players.

“Vortex Gaming is an exciting new concept and brand we have created especially for Resorts World Birmingham, “ said Ian Bennett, operations director of Resorts World Gaming. “We are looking forward to offering our visitors a family entertainment experience.”

The Midlands entertainment centre, which opened in 2015, currently boasts a casino, shopping mall, restaurants and cinema. Developers Genting operate a further six Resorts World properties in Malaysia, Singapore, the USA and the Bahamas.

The main gaming centre will be located within an empty unit facing out onto the scenic Pendigo Lake, as well as ‘Pixel’, a second smaller site which will be filled with games suited for children up to the age of 12. This will be located on the lower ground floor next to eateries TGI Friday’s and Pizza Express.

All the latest popular games will feature, including Down the Clown, Let’s Bounce and Milk Jug Toss, amongst the latest offerings from gaming giants Namco and Sega. From a redemption prize perspective, the arcades will be working with Whitehouse, Giftworks and Namco.

“Resorts World Birmingham realised the opportunity that a family entertainment centre and in particular the redemption model linked with a unique new Virtual Reality product, would significantly add to the existing RWB experience,” continued Bennett.

Subject to planning approval, work will begin on Vortex Gaming and Pixel by Vortex in the coming months with a view to both centres opening later in the year.

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