Google has held the first event of its new training programme aimed at giving businesses in seaside towns the digital skills needed to boost tourism.
The technology giant held the day-long ‘Digital Garage’ seminar on Hastings Pier, offering attractions free face-to-face guidance on how to utilise the internet to attract more visitors.
Google has partnered with the British Hospitality Association and the National Coastal Tourism Academy to deliver the training programme and ensure it is best structured for seaside communities.
Ronan Harris, Google managing director UK and Ireland, said: “Digital is having an increasing impact on our everyday lives. As a result, Google’s Digital Garage mission is to provide useful digital training as well as confidence online for those who may have at first felt quite lost within this new digital age.
“Hastings is a town with a vivid cultural heritage, well known for its annual festivals and there is always a host of attractions that appeal to all the family. It has never been more vital for tourist-heavy coastal areas like Hastings to become well equipped online.
“We believe that by harnessing the power of online tools, hospitality businesses and tourist centres will be able to find new visitors and encourage more tourism from overseas.”
Google’s seaside town digital skills tour will visit at least nine more destinations on the British coast during May.
The next event takes place tomorrow (Friday 12 May) in Brighton, at the British Airways i360, from 10am to 5pm.