Rick Mountney, UK director of content development at SG Gaming, discusses the firm’s range of B3 and B4 products and how they can maximise play time.
How have your B3/B4 titles and their cabinets grown in popularity over the last year and which have been particularly successful?
Our growing series of Colossal Reels games has proven popular with players. We expanded our offering in March with the launch of Giant’s Gold. Following the success of our HD T8 terminal, we launched the T8 sit-down – developed with the players’ comfort in mind and available to the arcade and bingo sector.
What features work best and do you see any developing technical trends in game design?
One area we are constantly looking to develop is our community gaming offering. Multi-player gaming continues to be popular with players looking for a social experience when in arcade and bingo venues. Our new £200 jackpot B4 gaming title Black Knight Community aims to cement our place as one of the leading developers in entertaining community gaming, with a Wild Reels and Free Spins Bonus.
How do popular licences increase the appeal of titles to players?
At SG Gaming, we believe licensed content creates added appeal and entertainment. Combined with innovative features and graphics developed by our content team, licences such as Monopoly are instantly recognisable to players in venue. Our new community game, Grease, features clips from the popular film and gives users the opportunity to play as a ‘T-Bird’ or ‘Pink Lady’, adding a fun sense of nostalgia to the gaming experience. As much as popular licenses can often increase the appeal of games, it remains equally important for games to be well-developed and packed with features to ensure an entertaining player experience.
What strategies can operators use to increase play on your products?
Being able to provide a server-based gaming system is a key element of our offering and allows for rapid content deployment of titles from our innovative content library to terminals in-venue. Modern multi-game menus that provide simple navigation allow the player to locate their favourite titles easily. Our system also gives operators the ability to run promotions through tournaments and rules-based awards, all of which are flexible on a venue level. As part of the benefits of our complete server-based package, we provide operators with data insight using our indepth yield analysis tools, which can be of great assistance to operators making decisions on terminal and content performance.