Yorkshire tourism boost felt by holiday park manager

Coinslot - Yorkshire Sand le Mere
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Staycations are on the rise with more than a third planning to stay closer to home this year. Yorkshire is one such place that is in a perfect position to meet this demand and one destination, the Sand le Mere holiday park in East Yorkshire, has invested close to £10m to meet the rising demand.


“We’ve spent almost £10m on developments at Sand le Mere over the past few years to make the park one of the very best on the East Coast, so we’re an obvious option for people from Hull and across Yorkshire,” said general manager Amby Tatla.

Promisingly a lot of this trade is from those close to home with people opting for familiar retreats as opposed to going abroad.

He elaborated: “Around 80 per cent of our guests come from Yorkshire, with a majority of these coming from Hull, but we have also started to see a lot of interest from North and West Yorkshire, even stretching as far as the Midlands.”

The holiday village has moved with the trends and acknowledge that being accessible and of high quality is a key factor in decisions over where to go on holiday.

Tatla said: “People are taking short breaks and they certainly expect more quality too. This recognition has driven our huge investment over the past few years.

“We don’t take long to reach and there’s a huge range of facilities, activities, clubs and entertainment when you arrive,” he said. When not in season the park maintains profits by holding music weekends, with the next one in June featuring Atomic Kitten.

The holiday village won two awards last year retaining its fivestar rating with Visit England and its gold standard in the David Bellamy conservation awards.

“It’s no surprise that so many Yorkshire people want to stay in our fantastic county as it has so much to offer holidaymakers from near and far,” said chief executive of Welcome to Yorkshire Sir Gary Verity.

He expanded: “It’s the perfect getaway, combining stunning landscape and coastline with the buzz of thriving cities.”

The tourism industry in the area has seen a boost in the past two years with the Tour De Yorkshire which began in 2015. Sir Verity argues that it helps show off the tourism potential for Yorkshire.

He said: “Global events like this weekend’s Tour de Yorkshire bring hundreds of thousands of international and UK visitors to the county.

“Last year more than two million spectators lined the route, and the race was televised in 178 countries and watched by 11.4 million viewers across the world. It shows everyone that Yorkshire really is a first-class holiday destination,” he added.

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