South West attractions capitalise on Easter visitor boom

Coinslot - South West Easter
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With an increase in visitors to the region, operators in the South West created exciting Easter promotions to make the most of the bank holiday buoyancy.


Preparing for the annual influx of bank holiday visitors, arcades, piers and themes parks of the South West organised special Easter promotions to maximise their share of the extended weekend’s footfall.

“Easter is always exciting as we see our first big crowds of the year,” said Michelle Michael, coowner of the Grand Pier, Westonsuper- Mare. “We are an all-weather attraction and provide year-round entertainment, but there is nothing quite like the buzz of the pier on a busy, sunny Bank Holiday and we had been preparing for this for weeks.”

Michael’s pier hosted an allday celebration of the holiday, charging £7.50 for a series of events which included fireworks and an unlimited access to the attraction’s rides.

Making the most of the occasion as a business the event also offered Gold tickets including hot food, as well as Platinum tickets for £22.50, which came with a three course meal and a special viewing area for the fireworks.

“We kicked off the season with an exciting Firework Night which drew in the Easter crowds and for the future we’ve got some great themed party nights coming up throughout the Summer for people looking for a night out with a difference,” added Michael.

The pier had also upgraded its facilities in time for the upcoming season, with Michael investing in sophisticated indoor rides and arcade games, and a new-look restaurant.

“Our refurbished Boardwalk café is already proving popular,” she continued, “and we’ve been focussing on adding value for our customers with our Kids Eat Free promotion and our two-tier wristbands.”

One challenge for the South West is its accessibility in relation to other resorts, however visitors travelling to the region over the holidays were up 18 per cent on the same period last year with Bristol Airport seeing the arrival of around 100,000 passengers over the weekend.

With Weston being so close to the airport and one of the biggest resorts in the region, arcades in the town were all looking to take advantage of the Easter footfall increase.

Penny Falls Arcade offered an ‘EGG-cellent freeplay’, with hourly freeplays starting from noon with £10, increasing £10 every hour till 6pm. The company’s facebook said to ‘be in the arcade at the start of the hour and wait until the raffle towards the end of the hour’, an offer that not only rewards customers at regular intervals, but also increases their potential play and spend in the arcade.

Another airport-accessible town with increased traffic over the weekend was Newquay, where Jackpot Amusements’ Easter promotion had visitors searching all areas of the arcade for five hidden carrots.

Successful hunters could exchange their findings for an Easter egg, but perhaps a better offer came in the form of the arcades new Harry Levy Scooby Doo pusher that arrived in time for the weekend.

Promotion’s for the pusher, which is supplied by JNC, began on 12 April, when Jackpot Amusements invited Scooby himself to the arcade. The promotion proved successful enough for the canine character to return by popular demand on 19 April, with excited visitors reinforcing the fact that traditional amusements are a timeless attraction

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