Brean Leisure Park has invested in 35 extra holiday homes as the site prepares for a bumper summer season.
The £695,000 project follows a marked increase in demand for accommodation at Holiday Resort Unity, which is part of the wider Brean Leisure Park complex.
The site now counts a 150-strong fleet of caravan holiday homes, as well as allowing visitors to bring their own campervans and camping equipment with them.
Alan House, director at Holiday Resort Unity, said: “As demand for our holiday packages continues to grow, it’s vital that we are reinvesting into our facilities and accommodation.”
He added that although competition in the industry is strong, the recent funding, secured through Lloyds Commercial Banks, is allowing the business to continue with a wider reinvestment plan.
Record-breaking temperatures, Brexit boosts and staycation surges have meant that many such sites have sought to expand accommodation at sites in preparation of the easter holidays and beyond.
Doing so looks set to be a sound investment, as driving high-quality footfall to amusement parks and arcades by increasing the time customers spend on site can only bode well for operators.
Stuart Williams, relationship manager at Lloyds Bank Commercial Banking, echoed such sentiments: “Many local tourism businesses saw a significant boost in revenue last year as many families opted for ‘staycations’ rather than trips abroad. As this trend looks set to continue, it’s important for businesses to have the right funding in place to allow them to thrive during their busy seasons.”