Blackpool seeks to capitalise on Brexit opportunity

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Blackpool focuses on the positive side of Brexit with tourism bosses in the seaside resort keen to take advantage of increased staycations.

 

Tourism bosses in Blackpool believe that Brexit has given their resort a window of opportunity to boost its visitor numbers.

Phillip Welsh, head of visitor economy at Blackpool Council, said last year’s vote to leave the European Union and its subsequent effect on currency exchange rates had changed people’s holiday habits.

Speaking at a pre-season meeting of industry stakeholders, he pointed to sales of the Blackpool Resort Pass hitting the £1m mark for the first time last year as evidence that tourists were spending more at the resort.

“It’s a huge testament to the resort and the investment that has gone into the resort over the years that we were so well placed to take advantage of that,” he explained.

“The staycation effect is both a challenge and an opportunity. The challenge is not to take for granted that Blackpool will automatically benefit.

“Success lies in the product we have to offer. No other destination outside London has such a wide portfolio of attractions and a wide range of visitor accommodation.

“It’s that strength we have to play to. But we have to underpin everything with quality.”


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