The sad death of rock ’n’ roll pioneer Chuck Berry has been reflected by the public’s demand to enjoy his music, reveals data from Playdium’s TouchTunes jukebox.
The power of the Playdium smart jukebox was put into sharp relief following the passing of Chuck Berry, one of the founding fathers of rock ’n’ roll, who died aged 90 years last weekend.
The immediacy of the online capabilities of the industry’s most advanced jukebox meant that as music industry icons, including the Rolling Stones, Paul McCartney and Bruce Springsteen, paid tribute to one of the founding fathers of modern music, the team responsible for managing the Playdium menu was uploading a custom visual tile to the default touchscreen display, enabling consumers to instantly access and select from the entire Chuck Berry music catalogue, as available on the Playdium.
Nick Hardy, TouchTunes commercial director Europe, says the ability to respond to landmark moments with remote updates and customer prompts is a huge asset for Playdium operators.
He explains: “A key member of our team is a DJ and music production specialist whose responsibilities include managing the rotation of content. Part of this involves leveraging significant events.
“In addition to Chuck’s passing, other current examples include the 30th anniversary of the release of U2’s iconic album, The Joshua Tree. In order to be taken seriously as a music provider, it is vital that when Bruce Springsteen takes to Twitter to describe an artist as ‘the greatest pure rock ’n’ roll writer who ever lived’, we respond quickly and intelligently. Playdium’s online capability allows us to be flexible, topical and dynamic. 21st century pub and bar customers are accustomed to real time marketing and consumption and it is essential to be able to manage expectations in this way.”
He added: “Playdium Menu Management, delivered by a dedicated team based in Camden, north London – the UK home of cutting edge music since the 1970s – is a unique income-boosting feature, carried out in real time and updated and refined as often as is necessary. When it comes to delivering such unprecedented quality and credibility to UK operators, all other jukeboxes have no particular place to go!”