New booking tool opens up east coast of England

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The east coast of England has been made more accessible through the launch of the new Coastal Pass online booking tool.


A new online booking tool that makes it much easier to book a tailor-made trip to England’s east coast has been launched.

The Coastal Pass showcases the diverse beauty of England’s east coast with interactive videos spanning five counties, from Yorkshire to Essex, taking in family favourite resorts like Skegness and Cleethorpes, and spreading across Norfolk’s 90 miles of expansive coastline, from Great Yarmouth and Cromer to the sweeping stretches of the Suffolk Coast.

It has been developed by the National Coastal Tourism Academy with funding from the Discover England Fund, administered by VisitEngland.

The Coastal Pass is aimed at both domestic and international visitors and is being trialled with Dutch visitors who have easy access via the ports of Hull and Harwich.

Samantha Richardson, NCTA director, commented: “The Coastal Pass’s video content brings the rich diversity of the east coast to life in a new way.

“Focusing on attracting a new audience, off-peak, visitors can create their own itineraries and book accommodation, places to eat and activities in one simple booking process. “Furthermore, the Pass highlights some of the east coast’s less explored attractions – nature reserves, stately homes and some of the region’s excellent local food and drink.

“This unspoilt stretch of coastline is perfect for nature lovers offering the chance to watch seals and their pups, spot rare birds or for active holidays with its miles of coastal paths and nature trails. Equally the larger beach resorts of Great Yarmouth, Skegness and Lowestoft are a draw for families whatever the weather.”

The booking tool focuses on six themes: top highlights, wildlife and nature, arts and culture, heritage, coastal life and active breaks, allowing visitors to devise and book a holiday tailor-made to suit them.

More than 250 tourism businesses – bed and breakfasts, hotels, pubs, nature reserves, attractions and activity providers – are included on the Pass.

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