Redevelopment plans for Llandudno’s pier pavilion, have been submitted to the local council.
A planning application for a £15m redevelopment of Llandudno’s pier pavilion has been submitted to Conwy County Borough Council.
The proposal is for 54 high-quality apartments, two restaurants, underground parking and an enhanced public space featuring a walkway from the pier through to Happy Valley Road.
The site, which is situated next to the resort’s Grand Hotel was purchased in April of last year for more than £1m by Alan Waldron.
He has long stated his determination to bring the pier back to former glory and in turn give the coastal destination a new, modern building it can be proud of.
“It is 10 years since I first looked at the site and recognised the need for a quality project, but the path towards re-development has been far from easy and has only been sustained because of local commitment.”
Mr Waldron added that he believes that construction on the project should be able to start in autumn pending council approval.
Councillor Graham Rees, Conwy’s cabinet member for tourism, marketing and leisure, welcomed plans for the site, calling them “a golden opportunity for a quality redevelopment at a key tourism site.”
Plans submitted previously had divided opinion, as more than 1,250 people backed a petition highlighting the need for the project to reflect its Victorian surroundings after Mr Waldron released images of his plans ahead of a consultation in November.
This led to the promise to amend plans after a storm of protest over the building’s ‘out of place’ design.
“We’ve consulted residents, businesses, and the owners of the pier and the Grand Hotel throughout, so there has been complete transparency and a willingness to review the design in response to feedback.”
He added: “I truly believe this is a development that will enhance the location, the economy and support tourism, as well as creating jobs in one of the most beautiful towns in the country.
“It’s been a real labour of love, but I care deeply about this region as I showed in developing Deganwy Quay; I wouldn’t have gone ahead with this if I didn’t want the best for a truly fabulous location which has been left empty for far too long.”
The project fits into Conwy Economic Growth Strategy 2017-2027, a draft of which was approved by the council’s Cabinet earlier this year. The Strategy sets out goals to increase productivity, competitiveness and growth for the county.