Electrocoin’s John Stergides gives his insight into what makes redemption tick, including some choice advice for operators on the best machines and prizes.
What trends have you seen within the redemption sector, in terms of game design and style?
Stergides: Redemption games have steadily grown in popularity as manufacturers are now using established licensed brands, films, telephone games like Candy Crush and retro games such as Pacman and Space Invaders.
What advice would you give to operators on marrying prizes with your games?
Prizes are very important. More manufacturers are offering toys from known brands, games and films such as Batman and Tom & Jerry. Operators who use or offer toys that are branded and easily recognised are performing very well. Although however important the merchandise is, the game still has to perform and keep players returning.
How does the introduction of a redemption offering benefit arcade operators?
Our games and all redemption machines offer fun and enjoyment, not just for children, but for the whole family. In my opinion all family entertainment centres and shopping centres should have redemption areas where families can play together, have fun, which would mean they stay longer in the establishment. We try to place the emphasis on fun with our products such as GOGO Chicken. We believe that by combining fun with value for money, the players will keep returning.
What are the general strengths you look for in product design when seeking redemption games to manufacture and distribute?
We are continuously looking out for and testing different types of games, hoping we find the one that offers fun and enjoyment. We also look at providing value not just to the end user but also to the operator. We want our games to have a visual and sound impact, whilst also providing a “whoa factor” within the game as well as offering a value branded toy.