SG lays out its plan for UK coastal arcades

Coinslot - SG Gaming AGC Coastal Arcade UK government
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SG Gaming lays out the benefits of its server-based package to the all-important AGC and coastal arcade market.


“Independent Adult Gaming centres and coastal arcades are an important part of the UK gaming landscape. To stay competitive with high street operators, it is crucial that these venues remain up to date with the latest game titles, the most advanced platform, product and industry changes.

SG Gaming works in partnership with operators from across the UK, from single-site coastal arcades and high street AGCs, to provide a complete gaming offer. The company’s combined package, which comprises terminals, content, platforms and support, can help independent operators stay current, engaging their customers and helping to drive cashbox performance.

Operating in over 130 AGC venues in the UK, operators are seeing the benefits of a server-based solution that combines HD terminals and leading content, backed by SG Gaming’s support and service.

Content that engages the customer and is innovative and entertaining is key to any venue offering, and SG Gaming offers an extensive and growing portfolio of leading content titles developed under the Bally, Barcrest and WMS gaming brands and available across its HD terminal offering. These include both licensed and non-licensed games, from classic titles such as Action Bank and Rainbow Riches Pots of Gold to new slots games like Hercules and BoulderBuck$.

Equally important is the gaming hardware. SG Gaming’s Infinity terminal strives to deliver the latest in advanced gaming technology and platform functionality. Its dual HD game screens, modern menus, and an interactive button panel allow operators to provide their customers with a cutting-edge gaming experience featuring fully integrated TITO functionality.

SG Gaming’s ticket redemption stations, offered alongside its server based gaming terminals, can also provide real advantages for the AGC and coastal arcade operators. For example, they can reduce the amount of time required for cash handling, which can be hugely beneficial for busy outlets with a limited number of staff. There is also a direct benefit for players who can transfer money from terminal to terminal and enjoy a smooth gaming experience.

In addition to the technological benefits offered through the terminals, SG Gaming also offers customers ongoing account management support. No matter the size of the estate, server based operators have access to an experienced account manager who is on hand to provide a wide range of key resources, from analytics, training support and marketing promotions to enabling operators to maximise the overall performance of their terminals.

Through on-terminal functionality, the range of promotional tools available with the server-based system also enables operators to introduce initiatives like free play, match play, rulesbased awards, and tournaments, which can help to drive footfall during quieter periods.

Working in collaboration with their customers, SG Gaming can tailor a gaming package to meet operators’ individual requirements with a full server-based gaming solution for operators of all sizes. For coastal arcade and AGC operators who do not wish to take advantage of the full server-based package, a range of alternative gaming solutions are available.

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