New VIP Lounge cabinet from Astra Games receives unprecedented response from industry at ICE.
Astra Games has reported an overwhelming response to its VIP Lounge cabinet in the wake of this year’s ICE Totally Gaming.
The cabinet, which received its premiere showing at ExCeL, drew an unprecedented level of interest over the three day event, resulting in firm orders ahead of its official production launch.
According to the manufacturers, the machine is designed to evoke elegance and contemporary design, as part of a new model which has been created to deliver Novomatic’s ‘Very Important Player’ experience in a compact, lounge style package.
Astra’s sales and marketing director Alan Rogers argued that the incredibly high interest in VIP Lounge is hardly surprising, given its pedigree and game changing aesthetics.
“We knew from the off that this is a very special piece of kit,” he said. “It simply oozes class, comfort and style. All these things combined add up to an unsurpassed gaming experience that will delight players.” He added: “What is perhaps surprising – and pleasantly so – is the timing of the orders we’ve received. Buyers are voting with their feet and placing orders well in advance of its production launch – it’s not even been out in the field yet! The industry has identified very quickly that VIP Lounge is a premium quality cabinet that can only have come from Novomatic and Astra.”
According to Rogers, Astra’s ICE success story was rounded out perfectly with additional orders for the firm’s Cat C reel-based games.
“For us, ICE 2017 proved to be one of the best in recent years,” he added. “Our range of reel-based Cat C models was fantastically well received and attracted healthy sales across the board. Coupled with the market response to VIP Lounge, that has set a positive marker for the coming months.”