Spanish, Italian and online markets a key focus for BALLY WULFF at ICE

Betting Business Spanish UNIDESA Markets Bally Wulff ICE
Share this article

Spanish, Italian, German and online markets at forefront of BALLY WULFF’s international future in London.


Berlin-based BALLY WULFF used ICE to present its product highlights for Spain, Italy, Germany as well as the online market. At the same time, the company took the opportunity to nurture its collaboration with UNIDESA, its Spanish distribution partner.

BALLY WULFF and the Spanish industry giant UNIDESA used the occasion to review their years of successful collaboration. UNIDESA is responsible for distributing BALLY WULFF’s products in Spain and confirmed at ICE Totally Gaming that the contract has been extended.

BALLY WULFF’s Managing Director Lars Rogge is enthusiastic about the continued partnership: “We are going to take our collaboration to the next level, with a number of exciting projects already in the pipeline.

“The Spanish market can look forward to even more innovative ideas and creative games!”

Josep Maria Casas, Managing Director of UNIDESA, added: “With BALLY WULFF’s sophisticated game ideas and our expertise regarding the Spanish market, we have already created a number of extremely successful products.”

UNIDESA and BALLY WULFF confirmed they are working on follow-up products for the bar market and new highlights for gaming venues. Alongside a strong focus on the future of the Spanish market, the company’s appearance in London also heralded the expansion of activities in Italy.

The Berlin company’s reputation as an important brand in Italy was also confirmed by the large number of Italian visitors at the fair.

“In Italy, just as in Spain, we rely on the perceptiveness of our local partners,” explains Willem Korteweg. “Take our cooperation with PSM, for example. We are working with the Italian company to launch the game 40 Thieves on the market, ensuring that we can adapt our game ideas perfectly to the local audience.”

n parallel with its success on the terrestrial market, BALLY WULFF is also developing its online games.

“ICE was a great success for our online activities as well – we have come back to Berlin happy, confirmed Managing Director Thomas Wendt.

Share this article