Embed partners with Kazakhstan operator on two new FECs

Coinslot Helix Leisure Embed Funky Town
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Two new Funky Town sites to open in Kazakhstan and Russia.

The Kazakhstan-based operator, EMC LLP, is set to open two new family entertainment centres (FECs) in an ongoing partnership with Helix Leisure’s, Embed.
EMC will open two new Funky Town locations in Almaty, Kazakhstan and Moscow, Russia, with Embed providing its revenue management system to maximise efficiency at the sites.
The partnership follows three previous projects between the two companies where Embed has supplied the cashless operation for EMC’s games, rides and attractions.

“We chose Embed because it is the most modern card system on the market at this time.”

“When we decided to upgrade our current card system, we looked at all the card systems on the market,” said EMC’s founder, Igor Novikov. “We chose Embed because it is the most modern card system on the market at this time. The Embed system has the best software, reliability, and stability. The system allows us to actively utilize the loyalty program and receive reports in a very convenient manner. Their technical support team is very professional as well.”
Andrea Bisi, Director of New Business Development at Embed, explained: “Funky Town is a very experienced chain of quality FECs in the region. The management has long experience, solid development projects and a clear vision on their operation style. It is a pleasure to work with them and assist to bring their chain to the next level.”
The Almaty Funky Town is now open and the Moscow site will open on 1 March, 2017.

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