New plan for the development of UK coastal tourism industry created as figures show 35 per cent of UK families more likely to staycation in 2017 than previous years.
A group comprising industry leaders, business owners and tourism experts has established the first Vision, Strategy and Action Plan for the development of tourism on the coast, coordinated by the National Coastal Tourism Academy (NCTA).
The key tenets of the plan are: to improve the visitor economy to support wider growth, develop a quality experience with distinct activities, foster greater collaborative working and to raise awareness of what the coast, and its attractions have to offer.
“Coastal communities face a number of unique challenges and to date they have not been given the attention and recognition they deserve”
“Coastal communities face a number of unique challenges and to date they have not been given the attention and recognition they deserve,” says Samantha Richardson, NCTA director.
Last year coastal tourism regained its position as the largest domestic overnight holiday sector, worth more than £8bn, and a recent survey by HomeAway has found 35 percent of UK families are more likely to choose a staycation in 2017 than the year previous.