James Heath draws attention to an embarrassing piece of partisanship from William Hill in the form of a misjudged tweet.
Twitter can be a powerful medium, providing, as it does, a window on the soul of the ‘tweeter’.
How disappointing (or illuminating?) it was therefore, to read a tweet from Andrew Lyman, director group regulatory affairs at William Hill, who asked with a large helping of swash buckling rhetoric: “Any coincidence that @PBottomleyMP represents a seaside town, sponsors an @BACTA event and is a confirmed anti FOBT campaigner?”
The Bacta event Andrew so generously refers to was a parliamentary reception for the Rays of Sunshine charity, which was kindly sponsored by Sir Peter.
Bacta was celebrating its success in raising over £300,000, money which has been put to use by the charity which grants wishes to seriously and terminally ill children.
In a guide to Twitiquette, online marketing expert, David Erickson, advises users that “…when it comes to doing business with you, they (your followers) want to know what kind of person you are as well.” Ouch!