Traditional east coast seaside amusements resorts are amongst those that stand to benefit from the launch of a new online holiday booking tool launched recently.
It is hoped that the new Coastal Pass will encourage more overseas tourists to visit coastal destinations such as Cleethorpes, Cromer, Great Yarmouth and Skegness on a year-round basis.
The Pass allows holidaymakers to devise their own itineraries by watching interactive videos, condensing the marketing and booking process and drawing attention to stretches of coastline little explored by international visitors.
Funded by the government’s Discover England Fund and administered by VisitEngland, it was soft-launched for trial recently at a Dutch travel industry show by the National Coastal Tourism Academy.
“Visitors from the Netherlands have easy access through the major ports of Hull and Harwich, so attracting Dutch visitors and highlighting the wealth of attractions across the east coast region seemed a natural fit,” said Samantha Richardson, NCTA director.
“The Discover England Fund encourages international visitors to explore the regions of England and Dutch visitors aged over 45 are a growth market. This age group often has the flexibility to travel off-season so we’re demonstrating what this coastline offers year-round and making it easy for them to design their own itineraries.”