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Playdium in tune with operators– states Hardy

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The Playdium jukebox, developed by TouchTunes and launched into the UK three months ago, has established itself as the online jukebox of choice, taking more money than any competitive product in the market.

Described as the ‘game-changing’ jukebox, Playdium was one of the main talking points at EAG as the industry debated ways in which the music sector can engage with the Spotify generation and establish its credentials as an important component in the wider entertainment mix.

Nick Hardy, who was making his first industry appearance in his new role as TouchTunes Commercial Director for Europe, said: “TouchTunes is a truly iconic business, founded on innovation and a commitment to delivering only the best products and services. Playdium is a great example of how TouchTunes has used its expertise and commitment to technology-driven entertainment to help rejuvenate the jukebox sector in the UK.”

He continued: “We had some really positive conversations with operators on our stand at EAG and also out of show hours when people often speak more freely. The mood is very positive and I am confident that operators recognise and are receptive to the opportunities offered by Playdium. Features that have been introduced by TouchTunes have been developed specifically to increase operator and retailer revenues, in the process, re-establishing pay to play music as a robust and relevant part of the entertainment offering. Innovation is key to keeping consumers engaged with the jukebox and the TouchTunes model not only drives on-going investment in product development and improvements to the jukebox experience, but also means that TouchTunes and jukebox operators are sharing in the upturns in revenue as well as the months when income is less robust.”

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