Simon Barff, MD of Blueprint Games, discusses the foundations on which his company’s success was built in 2016 and how it is using advanced data analysis and hardware to push forward into the new year.
Coinslot: How has 2016 been for Blueprint and what are your ambitions for 2017?
Simon Barff: Blueprint has had an incredible 2016, where we have seen much of the hard work of the previous year come to fruition. This has entailed some internal reorganisation and of course a move to bigger premises during the last 12 months.
All of this has paid off and we are gaining real traction in our key sectors, which is putting us ahead of the competition. For this, we also have to thank our excellent UK distributors, PW Sales and UK Gaming Solutions.
CS: What general message will you hope potential customers take from Blueprint at EAG?
SB: Blueprint has the benefit of being part of the Gauselmann Group of companies, which means that we have huge resources when it comes to design talent and experience for the development of both our games and our cabinets.
CS: How has that manifest itself in the venues and what the players play?
SB: We have transformed the offer in the markets we serve in the UK – in pubs, arcades and bingo. Thanks to the detailed data analysis on game performance carried out by content test manager Nicola Wallbank, we can identify the trends in player enjoyment of our games and fine tune our game menus to maximise cashbox and actually grow the player base. We have also seen how an increase in the return to the player at the same time, ensures that player enjoyment and satisfaction is forefront.
CS: So what’s been the highlight for Blueprint during this process?
SB: The introduction of the Aurora cabinet into key sectors has been a game changer in 2016 as well. Players across the board have embraced Aurora and operators have seen the benefits.