Refurbishments by the UK’s biggest tenpin operator, Hollywood Bowl, boosted sales at the newly listed group last year.
Changes include the installation of 900 new arcade machines, a restaurant called Hollywood Diner, and nicer bars with lounge areas.
“We’ve completely updated the experience,” chief executive Stephen Burns said. “Most bowling alleys were set up in the late seventies and eighties to serve the youth market with large dance floors and bar areas, but we’ve slowly been refurbishing the sites. The experience is completely different and more current. It’s fresh and engaging.”
“The experience is completely different and more current. It’s fresh and engaging.”
The group spent £7.8m on sites last year, including rebranding three sites which it bought from rival Bowlplex. These refurbishments helped to keep customers at the alley for longer and increased extra spending per customer per game to £8.63 from £8.12. Total revenues rose 24 percent to £106.6m for the year ending September.
The company, which listed on the stock market three months ago, made a lower profit of £2.6m, from £4.8m, because of expenses related to the float.