With a keen eye on how people’s music tastes and habits are changing, Soundnet director, Simon Davis, explains how parent company TouchTunes’ commitment to R&D is helping shape the future of the jukebox ecosystem.
“It’s absolutely essential to integrate music systems with apps and other mobile technology. In the very near future customers will expect to control the music in the places they shop, they eat and they drink.
They will be ordering and paying using their mobile so it is naïve in the extreme not to assume that these apps will also enable them to control their choice of music. The challenge that the in-venue pay to play music sector has, is to make up the technology deficit which exists with the likes of Spotify, iTunes and Apple Music.
Consumers now demand to be in control and much of that control comes courtesy of their phone. As a sector we simply cannot stand still, which is a challenge that has been taken up by the Playdium smart jukebox which Sound Leisure, ourselves and TouchTunes launched in the UK at ACOS earlier this year.
TouchTunes’ CEO, Charles Goldstuck has gone on record as saying that R&D is part of the company DNA. One of the best examples of this commitment is the TouchTunes App, which has been completely revamped on three occasions to ensure that it remains at the forefront of App design. It has been operating in North America for more than five years and is currently generating in excess of three million plays a week.
I also think that the App will open up new music opportunities. Why not have your music playing when you walk into a pub, why not get your friends to join in, in fact why not pre-book an hour of music in a pub which begins only when you and your friends walk in the door?
I think that background music gets a bad press due to high profile examples of poorly programmed music. The selection of songs to be played as background music needs to be well considered, not only in terms of the style of the music but also a combination of variety and a degree of familiarity to be appealing. Whilst technology is a game changer good programming also requires human judgement and insight.