For a few days of the year, a number of English towns will be experiencing a different way of life as the seaside invades the landlocked locals’ streets.
Darlington, Frome, Loughborough, Earl-Shilton and Melton are examples of places that have recently transformed their town centres to match the look of coastal resort. Complete with sand, amusements, fairground rides and many other themed activities on offer.
Earl-Shilton town councillor Debbie Almey said of her own town’s change: “If people cannot get to the seaside well the seaside will come to them. Some people who aren’t off on any summer travels regard this as their own little holiday.”
Organised by their respective councils, the change in scenery aims to stimulate local economies by attracting and keeping more people in their town centres.
Cllr Nick Wallis, Darlington cabinet member for leisure, said: “There really is something for everyone this summer in ‘Darlington-by-the-Sea’.”
Glenda Murray, who brought her family to ‘Loughborough-by-the-Sea’, said: “There is so much going on, and loads for the little ones to do.”