Parkdean Resorts acquire five-star Great Yarmouth holiday park

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Formed through a merger late last year, Parkdean Resorts has made its first acquisition in Vauxhall Holiday Park, the company’s chief executive indicating the purchase may be the first of many.

 

Holiday park operator Parkdean Resorts has acquired five-star Vauxhall Holiday Park in Great Yarmouth for an undisclosed sum.

This marks the first purchase since the company was formed in November 2015, following the merge of Newcastle- based Parkdean and southern firm Park Resorts.

John Waterworth, chief executive of Parkdean Resorts, said: “This continues our long term buy and build strategy which has been successful in developing Parkdean Resorts into the sector-leading business it is today.” Vauxhall Holiday Park is the only five star park in Great Yarmouth, comprising 390 caravans and lodges, 48 apartments and 180 touring and camping pitches across 41 acres, and providing holidays and short breaks for more than 80,000 people each year.

Waterworth added: “Vauxhall is a thriving and well-managed park that will fit perfectly into the Parkdean Resorts portfolio offering customers even broader choice in Norfolk alongside our other parks East Anglia.”

Among the park’s retail facilities are a 2,100 capacity V-Arena, a 350 seat V-lounge, a carvery restaurant, a sports bar, a coffee shop, five other food outlets and an amusement arcade.

 

This continues our long term buy and build strategy which has been successful in developing Parkdean Resorts into the sector-leading business it is today.

 

Leisure facilities, meanwhile, include Tropical Water World, as well as a fitness suite and multi-sport area.

The site also runs weekender music festivals and special events including the Caister Soul Weekender and Skamouth.

“We intend to build on the success of the special events and expand the business via capital investment in new accommodation and by extension of the holiday season,” Waterworth said.

Previously owned and developed by the Biss family since 1964, Vauxhall Holiday Park becomes Parkdean’s 73rd holiday park in the UK, with Waterworth pointing towards further acquisitions.

He said: “The group has been acquisitive since its formation and we see further opportunities in this highly fragmented sector via both single parks and multi-site portfolio.”

Following an increase in holidays sales last year, Waterworth is optimistic the company will continue expanding in the future.

“Parkdean Resorts is confident of another successful year of growth, with holiday sales for the year 9 percent ahead of 2015,” added Waterworth.


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