Faced with just this decision, gaming giant Novomatic has announced its intention to throw its weight behind the Macao Gaming Show, rather than G2E Asia, which takes place in the same location earlier in the year. Novomatic has committed to exhibit at the trade show for the next three years, the choice coming as a result of “an extensive evaluation of visitor demand as well as future growth potential and market significance of the trade show.”
“I believe that Novomatic has once again taken an industry lead by making a correct and well informed choice to support MGS with a three year commitment,” said CEO Harald Neumann.
Welcoming the announcement, Jay Chun, chairman of influential trade association and MGS organisers MGEMA, stated: “This is a significant step forward for the Macao Gaming Show. If you want to drive your aspirations for growth and development on, there can be no better partner than Novomatic.”
He added: “This announcement heralds the beginning of the next and most crucial stage of MGS’s development: working with our partners – the Macao SAR Government, Novomatic, Macao’s concessionaires and MGEMA members – in opening up the Asian industry to the world.”