In September, Merlin warned of lay offs at its flagship Alton Towers and a decline in revenue of over 10 percent. However, having weathered the PR impact of the crash and with continued strong performance from its other attractions – which include Madam Tussauds and Legoland – astute watchers of the stock market are backing the company to rebound in the new year. Eleven separate brokerages assigned Merlin a ‘Buy’ rating at the end of 2015.
There has also been stock movement from those closely associated with the company, as non-executive director Trudy Rautio purchased 11,250 shares on 21 December 2015 for a combined cost of £49,837.50. Rautio took up her post in October, 2015 having retired from her post as CFO at US hospitality company Carlson.