The expansion of legacy amusement specialist Mr P’s Classic Amusements throughout the south of England is to see the company open a third branch within the former site of Monarch Amusements in Bognor Regis, the company has confirmed.
Clues released on social media had previously tipped Bognor as the general vicinity of the new acquisition, but Mr P’s owners Dave and Amelia Douglas“let the cat out the bag” this week, with an official announcement declaring the specific site of their latest arcade – in Waterloo Square, just off the town’s esplanade.
“The building is solid but the arcade will need a complete overhaul from top to bottom,”they said. “There will be so much work involved and we have sat down with our decorator team, carpenters and electrical guys to ensure we are all ready for the major job ahead.”
The company – which purposely eschews ticket-based redemption amusements in favour of the old-school AWP experience – currently operates two sites in Kent, at Tonbridge and Rochester: making Bognor not only their first coastal location, but also something of a substantial trek south. But the Douglas’ have explained that the town’s high tourism traffic, driven in part by the Butlins Resort nearby, made it a rational next-step – if not one which carried a certain degree of risk.
“There will be a lot of work and lots of sheer hard graft put into this Bognor Regis project,” they explained,“ and with our bold move of ‘no tickets please’ we will be taking a ‘leap of faith’ against the current market trends.”
Still, with Bognor pier already offering a wide-array of ticketed machines, as well as a nearby AGC touting all the latest in digital B3 and Cat C content, the couple envision a welcome niche-market for Mr P’s – which prides itself on the high-RTP, legacy softplay experience.
“There will be some gallopers, the parrot will be there and even an old skool Tooty Frooty…[and] naturally our vast collection of classic fruits,” they explained. “The seaside adventure has always been something we have aspired to do, and Bognor’s location will help serve the hundreds of visitors we get from that area every year.”