Bulldog Games the pusher and redemption brand that was unveiled to the industry at EAG, has enjoyed a stellar launch with sales 86% ahead of forecasts.
The figures cover the first quarter of 2018 and relate to sales of Bulldog’s 4, 6 and 8 player Deal or No Deal models, Monopoly 2p Roll Down, Monopoly Skyscraper and Ben Bones.
RLMS Managing Director, Tony Glanville, whose team is responsible for distributing the Bulldog range in the UK, believes the brand has brought a new zest and energy to what is a mature market. He said: “The response we received from operators at EAG was nothing short of phenomenal and I’m delighted to confirm that the enthusiasm for the Bulldog brand has been sustained and is evident in the order book.
“Bulldog is the result of an extensive and in-depth R&D process which has drawn on the experience and insight gained by consulting with many of the industry’s most knowledgeable and respected FEC operators. Their thinking and vast experience has inspired the brand and it’s that level of attention to detail, the quality of the build – which is exclusively UK-based – and the appeal of exclusive licenses that are instantly recognisable which explain what are fantastic and highly encouraging figures.”
He added: “I am delighted that in such a short period of time that we have so many Bulldog products out on site and earning valuable income for our customers. The slogan we used at EAG to launch the brand was ‘Be Amazed!’ and that’s exactly the type of response and feedback that we are receiving from the market.”